A new way of thinking about advertising.

At Mediaspectrum we've created a suite of building blocks that can be assembled in different configurations to 'bridge' converging old and new world advertising services. Developed in anticipation of this convergence, and employing the strongest elements of Web based architectures and services, EngineBridge offers the ability to up-sell and cross-sell limitless combinations of traditional and new world advertising across multiple properties and media types. Effectively providing a 'single image' image of all available inventory and pricing, that of both internal and marketing partners, EngineBridge users can now sell and fulfill multimedia advertising packages that combine the reach of national digital portals and paid search engines with the customer intimacy of traditional local advertising.

Currently advertisers (and their agencies) can't effectively-let alone efficiently-buy the hybrid combinations of traditional and new media advertising they now need.   Equally, no media properties can sell, produce, distribute and track those 'next-generation' advertising packages.   Existing processes and systems simply can't do the job. Further, economics and installed technologies make it impractical to substantially modify or replace existing resources.  

At Mediaspectrum we believe advertising is becoming even more a collaborative enterprise. To work at all, everything will have to work well together which requires four things in the near future. Mediaspectrum, by design, uniquely provides all four:

• 1 - A better operating model. No longer are advertising strategies tied to one output format. With EngineBridge you can sell, produce, and distribute ads to multiple channels and gain revenue along the way.

• 2 - Leading-edge technology. Our services-based technology platform is Java-based and can be deployed without disrupting existing processes and systems.

• 3 - Stronger sourcing and hosting options. EngineBridge is designed to be sold through, integrated, and supported by software OEMs, systems integrators, ASP outsourcers, and 'Compute Utility' providers.

• 4 - Better, more flexible ways to purchase. At Mediaspectrum we believe in flexible purchase models. We've designed EngineBridge in such a way that the services can be bought outright, leased in a lease-to-own model, or used on demand as a "compute utility".