THE ULTIMATE CONTENT MANAGEMENT AND TRACKING SYSTEM FOR PRINT AND WEB ADVERTISING

MANAGE THE AD PRODUCTION PROCESS FROM START TO FINISH

Mediaspectrum AdWatch(TM) is a complete content management solution for advertising and it's the only system on the market that is truly Web-based. With the ability to track virtually any type of ad element, including text, photos, graphics, and .pdf files, AdWatch gives production and creation personnel the ability to create, find, and edit ads and their components. By offering the ability to access and work on ads at the component level, production departments can quickly and effectively implement digital workflows, and reduce the time, cost, and complexity associated with the ad production process. AdWatch gives users the ability to search for ads and ad components, make ad assignments, preview ads, and monitor the production process. AdWatch integrates with leading ad creation tools like QuarkXPress(TM), Adobe® InDesign®, MultiAd Creator(TM), Adobe® Illustrator®, and others so creative personnel can manage ads and content without leaving the application.

INTEGRATION WITH FRONT-END SALES AND ORDER ENTRY APPLICATIONS

AdWatch works directly with leading ad order entry systems, such as Mactive(TM) AdBooker, to put production information in the hands of sales reps and account managers. Integration with order entry systems means every one in the organization is on the same page. More importantly, the integration opens the door to new sales models. With the ability to sell and track both print and Web ads with a single system, online ad selling, packaged ad buys, and multichannel ad sales are just a few of the possibilities to help you generate more ad revenue from previously untapped channels.

ASSIGNING ADS AND STARTING THE PRODUCTION PROCESS

AdWatch offers a number of tools that automate and track the ad production process as soon as an order entry is made. The production process begins with ad assignment. Once an order is placed, AdWatch gives dispatch personnel a number of tools to make ad assignments and get ads into production. AdWatch's User Assignment Tool is designed to make the ad assignment process fast and easy.

SEARCH AND RETRIEVAL

AdWatch boasts the most comprehensive search engine on the market with the ability to find and retrieve ads based on a myriad of fields including deadline, ad number, ad type, customer, product, date and date range, and assignment status. You can even select "My Ads" to yeild a list of all ads that have been assigned to you based on your login.

INTEGRATION WITH INDESIGN, QUARK, AND MULTIAD CREATOR

AdWatch integrates tightly with many popular ad creation applications including Adobe InDesign, QuarkXPress, MultiAd Creator, and Adobe Illustrator so you can track ads and manage components within familiar applications. Tight integration with Mediaspectrum Ad Commerce Services gives AdWatch the ability to pull ad order information directly from the database and build ad reservations automatically. When opened by a creation application, ads are already set up--documents always match the size of the ad order, and they're ready as soon as the order is placed. Integration with order entry systems reduces the risk of human error, and eliminates the need for ad creators to manually draw ad reservations by hand.

COMPONENT MANAGER

AdWatch's Component Manager tracks the relationship between components and the ads themselves. You can view all of the files that make up a particular ad and see past and future usage statistics--including run information--for each component in real time.

DATABASE MANAGEMENT AND COMPONENT-LEVEL PURGING

In addition to managing ad components, AdWatch also helps you manage your data stores. Mediaspectrum's Purge Utility automates the process of deleting and moving outdated content, based on intervals you define. The solution keeps databases lean and eliminates the possibility of deleting active content. AdWatch takes database management one step further by checking for duplicate content on the front-end and supporting near-line and offline storage devices.

AUTOMATING AD PRODUCTION AND THE WORKFLOW PROCESS

AdWatch supports the entire ad production process by offering component based ad tracking capabilities that monitor the status of ads and their content. AdWatch's Status Tool is a powerful workflow utility that lets you create custom statuses which can then be associated with actions in the system.

AdWatch's custom statuses can be associated with actions to automate and trigger many day-to-day ad production tasks. For example, ad creators can set AdWatch up to automatically create and send an electronic proof once a status of "proof to customer" has been reached. The process also works on the customer side. If a customer approves a proof via the Web with Mediaspectrum eProofs, the ad status can be automatically set to "customer approved" and an .eps and/or proof can be output. AdWatch's powerful workflow tools save creative services personnel a ton of time and can turn your entire ad production process into a well-oiled machine that drives itself.

UNPARALLELED HISTORY, AUDIT TRAILS, AND JOB-LEVEL REPORTING

AdWatch tracks every step of the production process with application-based time-stamps. Production information, user comments, and action history is tracked and can be used to run detailed production reports to find your most profitable advertisers and efficient staff members. As part of AdWatch's Job-level reporting, you can see how long an ad remained in a particular status. This feature gives ad production managers the ability to easily identify workflow bottlenecks. For example, if an ad sat in a status of "proof back from customer" for a few days you would know that someone in production was taking too much time to finalize their ads. Conversely, if an ad sat in a "waiting for content" queue for an extended period of time, you would know that the delay was customer based and not a problem with the production department. AdWatch's history reporting is incredibly detailed and allows you view accurate time-stamps to accurately measure ad creation time.

WEB-SERVICES BASED FRONT-END

Available as a thin-client application, AdWatchEX offers all the features of the traditional client from the comfort of any Web browser. AdWatchEX gives remote users complete access to all the bells and whistles of AdWatch while eliminating desktop and the time associated with upgrades and installations.