Self-service ad portals.

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Self-service portals are the future of advertising. They give your customers an easy, low-pressure environment to book an advertisement by hitting a simple Web site. All of the common ad features are available to users, at their fingertips, so they can set up run schedules, define where their ads are going to run, and build the actual ad itself. By compiling groups of services and setting up ad sales portals you can eliminate the need to build out huge call centers to support the ad taking process. From an IT perspective, you can migrate away from client-server applications and move quickly into the world of Web services employing server-based thin client applications.