Why Should You Market Your Home With Me?

    When you decide to hire me as your listing agent, you, the home owner, become my employer. I work for you, and as such, you have a right to expect a certain level of performance from me. The most important concept you must understand that will ensure that the expected level of performance is maintained throughout the entire process is constant, two-way, positive communication!! Communication is not simply words being exchanged, but it is an understanding and comprehension by all parties involved of the ideas that are being expressed. Everyone must first agree upon what the mission is and then work together, in unison, towards the common goal of accomplishing that mission; namely selling your home. But not simply selling your home, selling your home in accordance with your requirements. Before you read any further, I ask you to please go to the link entitled Working With real Estate Agents. Every licensed real estate agent is required by law to explain to their customer how an agent is allowed to represent their clients' interests. At the earliest possible time I will ask you to read and sign a pamphlet acknowledging that you understand how agency works.

cheap hotel in La Roche    The next concept you, the seller, must grasp is that there is a structured process that must be followed each and every time to ensure a satisfactory end result. Just as you would expect your doctor, mechanic, or accountant to follow a process to ensure correctness and accuracy, as a professional real estate consultant, I follow a process that contains many steps and each step has a calculated purpose that has been thought out and streamlined by the literally hundreds of thousands of real estate transactions that occur each year across our nation. This process will include the following ten steps:

1.    Needs Analysis.    I will provide a needs analysis that will help to identify the reasons for selling your home and to determine your timetable to complete the transaction.

2.    Pricing Strategy.    I will determine the proper selling price based on your needs and the current market conditions.

3.    Property Preparation.    This is also known as staging your property. I will advise you on repairs and improvements that may be needed prior to marketing your home. I will also explain the difference between what is required by law and what is simply nice to do to enhance the sale of your home.

4.    Marketing Strategy.    Together we will develop a marketing strategy that best suits your needs and we will establish a marketing timetable.

5.    Receive an Offer.    I will receive, evaluate, and deliver all offers to purchase to you and counsel you on the benefits of each one.

6.    Negotiating to Sell.    I will negotiate on your behalf all counteroffers and advise you on the final terms and conditions of acceptance of an offer to purchase.

7.    Sell.    I will prepare the postcontract work list and advise you on all repairs and vendor services required.

8.    Preclose Preparation.    I will provide preclosing consultation and coordinate and supervise document preparation.

9.    Closing.    I will review all closing documents to ensure completeness and accuracy, resolve any last minute issues, and accompany you to the closing attorney's office to complete the transaction.

10.    Post Closing.    I will assist you with any postclosing issues and, if neccessary, I will also help to coordinate your move. (note 1)

    Once we have come to an agreement on all the terms, we will reduce this agreement to writing and enter into a contract that will define the terms agreed upon as well as the rights and responsibilities of each party to the transaction and to each other.

    Finally, I am so confident that I can provide outstanding service to you that I will give to you my personal guarantee- in writing- that states that if at anytime during our contract duration you are dissatisfied with my performance as your employee, you have the right to terminate our contract. I cannot put it any more simply than if you don't think that my skill, care and diligence is getting the job done, then fire me!

I Look Forward to Working For You!!

note 1: The ten service areas were adapted from , Keller, Gary, Dave Jenks, and Jay Papasan. The Millionaire Real Estate Agent. McGraw-Hill, 2004.